Simply Clicks - SEO

SEO | Pay Per Click Advertising



Simply Clicks is a Kent based search engine optimisation agent. We create marketing campaigns that combine SEO with pay per click advertising.

This website is aimed at UK local business in Kent. Our main SEO website. Simply Clicks has managed almost 200 client search engine marketing projects since 2003. To find out more about Simply Clicks.

Simply Clicks is a UK search marketing specialist. We create online marketing campaigns by combining web site optimisation and promotion techniques across the search engine networks of Google, Yahoo and MSN. Our goal is simply to maximise our clients' return on their internet marketing investments.

Search Engine Marketing - Defined

Search engine marketing refers to all the activities designed to improve the commercial performance of a web site through improving search engine ranking and visibility. Studies have shown that more than 80% of sites are found by using a search engine. Search marketing should therefore be an integral part of any online marketing programme. The problem is that in most market categories there are typically thousands of web sites listed by the major search engines. If your web site is not ranked on the first or second pages of relevant keyword searches, it is effectively invisible to the vast majority of potential online customers.

There are two basic ways to improve your search engine ranking. Organic methods, referred to as search engine optimisation (SEO), or paid methods, principally pay per click advertising. Most search engine marketing agencies specialise in one or other of these methods. Simply Clicks' approach is unusual in that it creates and manages campaigns that combine both methods.
Search Engine Optimisation - Organic Search

Organic search describes the results delivered by search engine marketing based purely on the organic performance of your web site. Unfortunately, obtaining an organic ranking on the first page of the major search engines is increasingly difficult. This is simply because the web is crowded with more sites, and, more importantly, an increasing number of web sites now benefit from optimisation. The process of improving the natural or organic ranking of your web site is referred to as search engine optimisation (SEO). Given that organic searches are free, it would seem sensible that all web sites should be optimised to rank as high as possible.

Simply Clicks' search engine optimisation (SEO) process involves an investigation of the competitive nature of your market category and the likely keywords customers will use to find relevant web sites. Simply Clicks then applies this information to the construction of your web site meta tag data, web site content and link building activity. In our approach we look at a range of competitive dimensions:

* Current organic ranking against specific keywords and search terms
* An analysis of competitor web sites
* Meta tag information contained in site titles, descriptions and keywords
* Organic keyword frequency and location
* Inbound link popularity and quality

We then select the optimum web site title, description and keywords and build them into your website's meta tag data, titles and content.

For more information go to: Search Engine Optimisation.

Web Site Promotion - Pay Per Click Advertising
Yahoo Search Marketing and Google Adwords are the two main pay per click advertising networks. Recently MSN has entered the field with MSN Adcenter.

Pay Per Click advertising is an alternative, complementary, and fast approach to gaining a top search engine ranking. Compared with organic search, creating a pay per click campaign is a much faster and easier way to generate large numbers of targeted clicks. As its name implies, each click to your site generates from its pay per click programme costs money. Most Pay Per Click campaigns are built around the networks of Yahoo Search Marketing and Google Adwords. Between them, the two pay per click networks give immediate access to all of the major search engines and Internet Service Providers (ISPs) shown above.
For more information go to Pay Per Click Advertising.

Search Marketing Training Course

Simply Clicks has created a search marketing training course. The course provides a comprehensive picture of the contemporary online marketing environment - covering both organic SEO and pay per click. Following the course, marketing practitioners will fully understand and be able to apply the core concepts behind both organic and pay per click search marketing. The course is intended to be delivered onsite to a small number of client personnel. Go to Search Engine Marketing training course to download a course prospectus: Seo Training.

Search Marketing Specialist | Web Site Optimisation | Web Site Promotion



Simply Clicks
2 New Rents
Ashford
Kent TN23 1JH
01233 670006
07984 300050