Simply
Clicks is a Kent based search engine optimisation agent. We create
marketing campaigns that combine SEO with pay per click advertising.
This website is aimed at
local business marketing in Kent and south east England. Our main SEO
website
handles clients from throughout the UK and beyond.
Simply Clicks has managed almost 200 client search engine
marketing projects since 2003. To find out more about Simply Clicks.
Simply
Clicks is a Kent based search marketing specialist. We create online
marketing campaigns by implementing web site optimisation and promotion
techniques across the search engine networks of Google, Yahoo and MSN.
Our goal is simply to maximise our clients' return on their internet
marketing investments.
Search Engine Marketing - Defined
Search engine marketing refers to all the activities designed to
improve the commercial performance of a web site through improving
search engine ranking, visibility and traffic conversion. Studies have shown that more than
80% of sites are found by using a search engine. Search marketing
should therefore be an integral part of any online marketing programme.
The problem is that in most market categories there are typically
thousands of web sites listed by the major search engines. If your web
site is not ranked on the first or second pages of relevant keyword
searches, it is effectively invisible to the vast majority of potential
online customers.
There are two basic ways to improve your search engine ranking. Organic
methods, referred to as search engine optimisation (SEO), or paid
methods, principally pay per click advertising. Most search engine
marketing agencies specialise in one or other of these methods. Simply
Clicks' approach is unusual in that it creates and manages campaigns
that combine both methods.
Search Engine Optimisation - Organic Search
Organic search describes the results delivered by search engine
marketing based purely on the organic performance of your web site.
Unfortunately, obtaining an organic ranking on the first page of the
major search engines is increasingly difficult. This is simply because
the web is crowded with more sites, and, more importantly, an
increasing number of web sites now benefit from optimisation. The
process of improving the natural or organic ranking of your web site is
referred to as search engine optimisation (SEO). Given that organic
searches are free, it would seem sensible that all web sites should be
optimised to rank as high as possible.
Simply Clicks' search engine optimisation (SEO) process involves an
investigation of the competitive nature of your market category and the
likely keywords customers will use to find relevant web sites. Simply
Clicks then applies this information to the construction of your web
site meta tag data, web site content and link building activity. In our
approach we look at a range of competitive dimensions:
Current organic ranking against specific keywords and search terms
An analysis of competitor web sites
Meta tag information contained in site titles, descriptions and
keywords
Google Adwords and Yahoo Search Marketing are the two main pay per
click advertising networks.
Pay Per Click advertising is an alternative, complementary, and fast
approach to gaining a top search engine ranking. Compared with organic
search, creating a pay per click campaign is a much faster and easier
way to generate large numbers of targeted clicks. As its name implies,
each click to your site generates from its pay per click programme
costs money. Most Pay Per Click campaigns are built around the networks
of Yahoo Search Marketing and Google Adwords. Between them, the two pay
per click networks give immediate access to all of the major search
engines and Internet Service Providers (ISPs) shown above.
Simply
Clicks has created an SEO training course. The
course provides a comprehensive grounding in the contemporary online
marketing environment - covering both organic SEO and pay per click.
Following the course, marketing practitioners will fully understand and
be able to apply the core concepts behind both organic and pay per
click search marketing. The course is intended to be delivered onsite
to a small number of client personnel. Kent clients can be trained at our office in Ashford. Go to Search Engine Marketing
training course to download a course prospectus: Seo
Training.
SEO Kent | Internet Marketing
Kent | Web Site Promotion
